The most straightforward aspect of launching a new website is deciding what type of website you want to build. After that, the real work begins, from selecting the appropriate theme for the website to ensuring that the necessary plugins for new websites are ready and operational. As if designing and implementing functionalities and features weren’t enough of a headache, you’ll also have to consider informing people that you’re working on a new website, which brings us to the topic of making a new website announcement.
In this article, we’ll delve a little deeper into the significance of new website announcements – and website launches in general – and look into some of the ways to ensure your announcements deliver the right message to your target audiences.
- Role of the Announcement in a Website Launch
- Choosing the Channels for the Announcement
- Crafting the Contents of the Announcement
- New Website Announcement Strategy
Role of the Announcement in a Website Launch
Launching a website is a difficult task that involves multiple steps within multiple steps. In its most basic form, it can be as simple as purchasing a domain name, selecting managed WordPress hosting to have WordPress pre-installed, selecting a theme, installing some plugins, and creating content. You can launch a website in an afternoon this way.
However, in general, you should be more careful when creating a website. You need to consider its purpose, competitors, the audience you want to attract, safety and security, performance and all other factors that contribute to the success of a website.
A new website is announced when you consider the audience and more specifically the pre-launch and post-launch activities of your audience. Advertising can serve a number of purposes, but they all focus on ensuring that your website gets a lot of traffic from the day it goes live. Advertising is one of the things that helps spread the word about your new website, and it can continue after the launch date.
It’s also what informs your audience (existing and potential) what to expect from your site and when. This is an essential part of communicating with your audience and should only be abandoned if you’re intentionally running your site low-key.
Choosing the Channels for the Announcement
Audience research is an integral part of launching a new website. You need to have a clear idea of who your target audience is, what their interests are, and how you can best appeal to them. You also need to understand the best way to reach them – certain audiences prefer certain communication channels.
Creating a message doesn’t have to be expensive – an image and text will do. However, you may decide to extend the range slightly, usually for a fee, so it can be very expensive to effectively cover all possible communication channels. It’s even more important to decide which channels are most important to your audience and dedicate significant resources to them. Social media should be your channel of choice. Whether it’s a Facebook, Twitter, Instagram or YouTube video, you can inexpensively convert your message into the appropriate content format. Email is another very useful channel, but it usually works best if you already have a newsletter or at least an established email list.
Other channels to consider include press releases that you can send to various media outlets. Word of mouth can be very effective if it can be done without the hype of enthusiastic people. If you already have a website, use it to spread the word about upcoming changes as well. So almost any medium that works and you can afford can be used to promote your new site.
Crafting the Contents of the Announcement
The content of the message may vary depending on the channel used. A press release can’t look like an Instagram post, and creating an Instagram post that looks like a normal press release is a waste of Instagram’s visual storytelling support. Remember that a platform can support multiple content formats, and again, it’s up to you, your budget, and your audience’s goals to decide what you can and can’t use.
In general, you want the tone of the ad to match the channel and brand. Some channels have stricter rules about tone and content than others – press releases tend to be the most important of these. Social media could pick up some slack, but only if the website you plan to launch is. Announcements are probably your website’s first communication with your audience, and you know the importance of consistency.
When it comes to what to include in your message, it again depends on the channel and your strategy. You can go the secret route and not provide anything other than the address and date. You can also provide more context, especially if your target audience is not yet familiar with who you are and what you hope to achieve with your new website. The least you should do is tell people where and when to go, although it never hurts to give a reason.
New Website Announcement Strategy
If you need advice beyond what we’ve already mentioned, that’s fine. Creating a good new website requires a strategy. Here are some additional tips that you should follow.
- Start early: You don’t want to make a last minute announcement because it won’t affect the launch of your website. Give it some time to work its magic.
- Stay Late: After the website goes live, the notification should stay up for a while, even a month. Open the door for latecomers.
- Offer Incentives: You can’t go wrong with giving people a reason to “visit” your site launch. If you are organizing a giveaway or similar event, please let us know.
- Include a call to action: This may not work every time, but if you can ask people to take action after reading your message, it can be a great way to mobilize them. Don’t Forget Offline Marketing: If you have a storefront or other physical location where you can connect with your audience or customers, use it as your advertising channel.
Of course, this list is not exhaustive, and you should encourage yourself to come up with specific solutions for your situation. Find inspiration from the things you normally do to promote your site and even increase engagement.
Let’s Wrap It Up!
There is no need to announce a good new site, but this is still not a task. Many things are subordinate -not as much as a site host or content, but still much. Make announcements with due care and remember to add the right amount of fun to the process and the announcement.
